CEO Reputation: A Critical Asset Driving Corporate Success & Market Value

In today’s business world, it’s undeniable that CEO reputation matters to an organization’s success and is one of its most valuable and competitive assets.

There are plenty of studies showing that global executives attribute nearly half (45%) of their company’s reputation to the reputation of their chief executive officer.

This link between CEO and corporate reputation is not expected to fade. Half of executives (50%) asked in surveys expect that CEO reputation will matter more to company reputation in the next few years.

CEO reputation matters to the bottom line, too.

Executives estimate that 44% of their company’s market value is attributable to the reputation of their CEO.

The benefits of cultivating a highly regarded CEO reputation, in addition to enhancing market value, are plenty.

Executives report significant benefits that accrue from positive CEO reputation including:

attracting investors - 87%

positive media attention - 83%

crisis protection - 83%

Strong CEO reputation also attracts (77%) and retains (70%) employees.